Blog Référencement Publicityweb - Marketing

IAB Netcafe : SEM Search Engine Marketing

Mon, 08 Oct 2007 14:24:01 +0200

Les résultats de la première étude en Belgique sur le comportement des internautes face aux moteurs de recherche. Initiée parla Taskforce SEM de l’IAB, cette étude réalisée par InSites Consulting a été financée par en partie par PublicityWeb.
Quels sont les investissements publicitaires réalisés sur les moteurs de recherche en Belgique.
Et enfin, une plongée dans le monde du plus célèbre des moteurs de recherche.

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Google Finance is available

Mon, 27 Mar 2006 17:05:36 +0200

Yahoo! finance is one of the most famous and successfull finance news website. It has tons of informations, as you can easily check (YHOO on Yahoo! Finance, by example). Perhaps too famous already...

Google couldnt resist and and launched Google Finance, as announced by Forbes.

Google Click Fraud : $90 million lawsuit, investors not happy

Mon, 13 Mar 2006 16:46:10 +0100

Click fraud is a very big problem for Google and other online advertisement companies. A settlement is near in a lawsuit against Google. The plaintiff, Lane's Gifts, will probably receive $90 million from Google in the form of credits to buy Google ads.

It's in Google interests to actively combat click fraud, and that's what their experts are doing, based on multiple factors (IP, time, patterns, AI methods etc). Of course, they wont share too many details, to make the job harder for the bad guys.

MSN Search and Win : already hacked ?

Wed, 01 Mar 2006 13:24:55 +0100

As I stated in a previous post, search engines now offers prizes, in rewards programs, to their users. Mainly to deter them from using Google, by the way.

Not surprinsingly, MSN announced it's offering prizes to searchers too. But wait, there's more. It seems some hackers are already subverting the MSN price attribution system, to maximize their chances to win!

Office Live domains spike

Wed, 01 Mar 2006 12:49:46 +0100

Microsoft recently launched their Office Live initiative to offer simple integrated web presence to PME who dont have technical staff or experience to setup a website. About 10Gb bandwidth, with 30Mb webspace in its free offer.

It seems to be a success. While Microsoft says that "more than 100,000 businesses had signed up", it seems that about 4,000 domains were already created, as can be seen on this graph.

Google extending is paiement services (Google Base)

Wed, 01 Mar 2006 12:21:15 +0100

Google extending is paiement services : users will be able to buy Google base items with their existing accounts. Will Google become a competitor for eBay? Google offers some response by publishing information about its payment services on the official Google blog.

Google philanthropy director : Larry Brillant (google.org)

Fri, 24 Feb 2006 11:42:14 +0100

Since october 2005, Google unveiled a program of corporate philanthropy to "fund what's best for the world" : Google.org, the philanthropic arm of Google.

Google has just named Larry Brilliant as Executive Director of Google.org, as reported by this Business Week article, Google's Brilliant Philanthropist.

The Google China censorship saga continues

Thu, 23 Feb 2006 17:56:32 +0100

Since Google Agreed to Censor Results in China last month, Google lost the confidence many web users gave to them, and their shares falled accordingly, even after Google published their official response.

Google now publishes their testimony: The Internet in China. The Google shares seem to rise again since next week, according to the 5 days Google chart on Yahoo finance.

The show is going on, but who knows what will happen next ?

First public demo of MSN adCenter 3.0

Thu, 23 Feb 2006 17:19:16 +0100

If you want to know what's new about the new MSN adCenter v3.0, perhaps you'll be interested in the first public demo of MSN adCenter 3.0 and its new features.

Article: First Public Demo of MSN adCenter 3.0
Src: MasterLink SEM

Google & Skype Investing in FON WiFi

Tue, 07 Feb 2006 12:04:51 +0100

Google and Skype invested $22 million in a Spanish startup, FON. The startup aims at creating a global Wi-Fi internet access, by sharing connections.

FON members can share their Wi-Fi access for free ("Linus" members, named after Linus Torvalds, creator of Linux), or even charge for it ("Bill" members, named after Bill Gates of microsoft.com).

As Wi-Fi accesses are located in a very restricted area, perhaps Google see it as a new occasion to sell specially targeted ads ?

Payments services : PayPal (eBay) vs GBuy (Google)?

Tue, 07 Feb 2006 10:30:01 +0100

Everyone knows that Google is developping something in the online payments services. Eric Schmidt sweared Google won't offer a "person-to-person, stored-value payments system", ie Google won't compeet with Paypal.

According to a Wall Street Journal article (PayPal Prepares For a Challenge From Google), it may be false...

The new Google service, that will probably be called GBuy, is beeing actively tested since months, will store credit-card informations and appear as an icon in paid-search ads.

Google shares fall because China censorship (12%)

Fri, 03 Feb 2006 17:02:48 +0100

Many people are furious about Google censorship in China, not satisfied with the official Google response. Some bloggers are even removing Adsense in Protest.

And investors are'nt happy. Just take a look at the (Yahoo Finance) GOOG Nasdaq basic chart (5days). Google shares fall below $380 (nearly 5%) : this is far from the $475, not so long ago.

Article: $13bn: Amount wiped off Google shares (src: The Independent)

MSN Falls Farther Behind

Tue, 31 Jan 2006 12:27:15 +0100

An interesting article of Internet Outsider : MSN Falls Farther Behind. The comment is based on the poor MSN's December-quarter results.

Some entertaining excerpts:

"Far from being a credible Google challenger,

Google AdSense earning decrease after YPN ?

Tue, 31 Jan 2006 12:22:51 +0100

Following bad results for YPN, the Yahoo Publisher Advertising Network (ads not relevant enough), it seems some Google Adsense earnings decrease too.

This is reported in a Search Engine Journal article, based on two threads on webmaster world and SE roundtable:

Refs

China's censorship : official Google response

Tue, 31 Jan 2006 11:30:45 +0100

Recently, Google Agreed to Censor Results in China. Indeed, Google.cn filters a lot of informations that the Chineese government dont agree with.

On it's official blog, Google responds in the article Google in China. Make your opinion.

Human rights group of course disagree : the Congressional Human Rights Caucus has invited Google, Microsoft, Yahoo, and Cisco Systems to a public hearing on "Human Rights and the InternetThe Peoples Republic of China" tomorrow, on Capitol Hill.