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Guess what : search engines need users, sometimes desperatly. More and more search engines start rewards programs. By using some search engines for your searches, you can now win plasma TVs, free nights in luxury hotels, cash money and the like.

If you're lucky and don't mind using other search engines than your usual one, go ahead. But chances are slim, and winners are often choosen at random.

Of course, those generous initiatives generally aims at luring users from Google.

Article: Search Engines Start Rewards Programs
Src: The Wall Street Journal (online)