Blog Référencement Publicityweb

Les résultats de la première étude en Belgique sur le comportement des internautes face aux moteurs de recherche. Initiée parla Taskforce SEM de l’IAB, cette étude réalisée par InSites Consulting a été financée par en partie par PublicityWeb.
Quels sont les investissements publicitaires réalisés sur les moteurs de recherche en Belgique.
Et enfin, une plongée dans le monde du plus célèbre des moteurs de recherche.

Yahoo! finance is one of the most famous and successfull finance news website. It has tons of informations, as you can easily check (YHOO on Yahoo! Finance, by example). Perhaps too famous already...

Google couldnt resist and and launched Google Finance, as announced by Forbes.

Click fraud is a very big problem for Google and other online advertisement companies. A settlement is near in a lawsuit against Google. The plaintiff, Lane's Gifts, will probably receive $90 million from Google in the form of credits to buy Google ads.

It's in Google interests to actively combat click fraud, and that's what their experts are doing, based on multiple factors (IP, time, patterns, AI methods etc). Of course, they wont share too many details, to make the job harder for the bad guys.

As I stated in a previous post, search engines now offers prizes, in rewards programs, to their users. Mainly to deter them from using Google, by the way.

Not surprinsingly, MSN announced it's offering prizes to searchers too. But wait, there's more. It seems some hackers are already subverting the MSN price  attribution system, to maximize their chances to win!

Microsoft recently launched their Office Live initiative to offer simple integrated web presence to PME who dont have technical staff or experience to setup a website. About 10Gb bandwidth, with 30Mb webspace in its free offer.

It seems to be a success. While Microsoft says that "more than 100,000 businesses had signed up", it seems that about 4,000 domains were already created, as can be seen on this graph.

Google extending is paiement services : users will be able to buy Google base items with their existing accounts. Will Google become a competitor for eBay? Google offers some response by publishing information about its payment services on the official Google blog.

Since october 2005, Google unveiled a program of corporate philanthropy to  "fund what's best for the world" : Google.org, the philanthropic arm of Google.

Google has just named Larry Brilliant as Executive Director of Google.org, as reported by this Business Week article, Google's Brilliant Philanthropist.

Since Google Agreed to Censor Results in China last month, Google lost the confidence many web users gave to them, and their shares falled accordingly, even after Google published their official response.

Google now publishes their testimony: The Internet in China. The Google shares seem to rise again since next week, according to the 5 days Google chart on Yahoo finance.

The show is going on, but who knows what will happen next ?

If you want to know what's new about the new MSN adCenter v3.0, perhaps you'll be interested in the first public demo of MSN adCenter 3.0 and its new features.

Article: First Public Demo of MSN adCenter 3.0
Src: MasterLink SEM

Google and Skype invested $22 million in a Spanish startup, FON. The startup aims at creating a global Wi-Fi internet access, by sharing connections.

FON members can share their Wi-Fi access for free ("Linus" members, named after Linus Torvalds, creator of Linux), or even charge for it ("Bill" members, named after Bill Gates of microsoft.com).

As Wi-Fi accesses are located in a very restricted area, perhaps Google see it as a new occasion to sell specially targeted ads ?