Blog Référencement Publicityweb

Our engineers will be performing routine site maintenance this Saturday, October 11th from 10am to 2pm PDT. Although you won't be able to access your account during this time, you'll still be credited for all valid clicks and impressions. In addition, your ad delivery and targeting won't be affected by this maintenance period.Here's the start time of the maintenance in a few cities, for our international readers:London - 6pm SaturdayCairo - 7pm Saturday Kolkata - 10:30pm SaturdayJakarta - 12am SundayBrisbane - 3am SundayThanks for your patience!Posted by Arlene Lee - AdSense Publisher Support

Do you develop or publish web-based games? If so, you're contributing to a growing trend - according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you'll also see contextually targeted text and image ads based on content and demographic information. In addition, you'll be able to control the ads you see on your pages using our filtering options.Here's a quick video to give you a better idea of what games are part of our network and how advertisers can use this medium to reach their target audience:And here's another, less flashy video, to show actual game play and how an ad could appear within the game:We've built ad technology for games played within a user's browser, and now we're looking to expand our publisher network. At this time, eligible publishers must have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K. If you're interested in becoming a AdSense for games beta publisher, feel free to review our complete list of requirements and submit an application. You can also find more information on our games site.Updated post with game play requirementsPosted by Ryan Hayward - Ads Product Marketing

As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important. On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.Posted by Steve Olechowski - AdSense Product Manager

Late last year we welcomed Thai to our AdSense for search family, and we're now excited to let you know about the launch of AdSense for content in Thai. If you're a publisher with a Thai website, you'll now be able to earn money for valid clicks and impressions for Google ads on your site. Get started by logging in to your account and visiting the AdSense Setup tab to generate ad code. Or, if you don't have an AdSense account yet, review our program policies and then feel free to submit an application.To celebrate this launch, why not look up a few Thai recipes and prepare traditional dishes like Som Tum, a spicy green papaya salad, or Tom Yam, a hot and sour soup? We hope they'll leave you content and ready to create new content of your own.ยินดีต้อนรับสู่โปรแกรมของเราค่ะ Posted by Nopparat Yokubon - AdSense Thai Publisher Support

As the summer draws to a close, it is with a heavy heart that I bring you our last Newbie Friday post. I hope you've enjoyed our words of wisdom over the past few months and have found the information useful. Our team will continue to update this blog with the most up-to-date AdSense news and information, so please don't let this be goodbye. If you missed part of the series or want to re-read specific posts, just visit our Newbie label at any time and look for our summer-themed logo. So, from one oldie to many newbies, I'll close out this season with a few final tips for our new publishers.Go wide and get rich (media)If you've just recently started with AdSense, there are two format-related tips I would instantly recommend. The first is to enable both text and image ads, which will increase competition among ads to appear in your ad units and may result in higher CPMs. Second, use some of our wider units, such as the 160x600 wide skyscraper, the 300x250 medium rectangle, or the 728x90 leaderboard. There are more rich media (image, flash, video and gadget) ads available in wider ad formats, and wider ad units are the preferred formats for advertisers looking to target your site. Again, increased competition or your ad space will help you maximise your earnings potential.Use channelsChannels are powerful reporting tools, sometimes overlooked by new publishers. They allow you to view the AdSense performance of a site, a specific page, or even a specific ad unit, which can help you see where your ads are performing best. You can name these channels, give them descriptions, and then define them as ad placements so that they are visible to AdWords advertisers.The secretAs top AdSense earners will tell you, when it comes to earning with AdSense, the most important thing is a policy-compliant site with good-quality, original content. Such sites attract users, relevant ads and, ultimately, revenue.Finally, we constantly maintain online resources like our AdSense Help Forum, Newbie Central, and our Known Issues page to share useful information with you. We hope you'll use them to make the most of AdSense.Posted by Lucy McKenna - AdSense UK Publisher Support

If you've added an AdSense for search box to your page, you're probably aware of the relevant search results it provides your users. That being said, a few publishers have asked us if it’s a violation of our program policies to perform searches in their own AdSense for search boxes. The short answer is no, this activity is not explicitly prohibited by our program policies.However, we strongly advise against using your own AdSense for search box for a couple of reasons. First, it can increase the chance of accidental or invalid clicks on the ads that appear on the search results pages. Second, this will inflate the number of queries in your reports, giving you an inaccurate picture of the activity on your site.If you’d like to use Google search, we recommend visiting Google.com or installing the Google Toolbar. And if you're using Google Chrome, don't forget that you can type search queries directly into your address bar.Posted by Arlene Lee - AdSense Publisher Support

Readers with sharp eyes will notice that on some rare occasions, your ads may appear or act slightly differently than what you're accustomed to. Rest assured that this is normal behavior that results from our efforts to improve the experience for all members of the advertising ecosystem. (You may have noticed a similar post about our search results on the official Google blog.)One way in which we achieve this is by making continued tweaks and innovations to the user behavior and appearance of our ads. In the past, these experiments have included changes to the font styling, coloring, spacing, and other aesthetic components. More specifically, changes such as redesigned ad units and arrows to show additional ads have stemmed from these tests. The purpose of these tests is to identify changes to our product that can bring long-term benefits to our publishers, your site's visitors, and advertisers. Before rolling out a change to our ads, we test performance for a limited number of ad impressions, which may not apply to all publishers. Although we don't notify publishers of these specific changes in order to prevent bias, we closely monitor the performance of these tests. We also welcome feedback from publishers, users, and advertisers, so feel free to drop us an email. Posted by Keith Mander - AdSense Product Specialist

As we mentioned a few weeks ago, you can use your AdSense account to display ads on any policy-compliant sites you own. This has often sparked the question among new publishers of 'How many sites do I need to earn money with AdSense?'We'd like to stress that it's not the number of sites you have, but the quality of those sites that will help you increase your earnings with AdSense. If you're just getting started with your first website and the AdSense program, we recommend taking the time to build up your site with plenty of original, quality content -- write about topics you're passionate about, or which you have expertise in. When designing your website, keep our Webmaster Guidelines and, most importantly, your users in mind. Then, take advantage of our Webmaster Tools to help increase your site's visibility in the Google search index, and try out the tips our Search Quality Evaluators have provided. Once you've built up organic traffic to your site, use Website Optimizer to understand how users interact with your pages and make improvements to your layout. And of course, during all of this, experiment with AdSense optimization tips to learn which colors, formats, and placements monetize best on your site.Finally, as we blogged about during this Newbie Fridays series, your earnings potential can go up as advertisers find that you're sending high-quality leads to their sites. This won't happen overnight, but with patience and hard work you can watch your efforts convert into a high-quality site and higher AdSense earnings. And you won't even need a hundred sites to do it :)Posted by Arlene Lee - AdSense Publisher Support

This Saturday, September 13, our engineers will be performing site maintenance from 10am to 2pm PDT. As is typical during these maintenance periods, you won't be able to log in during these hours, but your earnings will continue to accrue and ads continue to be displayed on your pages.For those of you located in different time zones, we've provided the maintenance start time for a few cities around the world. Montreal - 1pm SaturdayMilan - 7pm SaturdayMoscow - 9pm SaturdayMumbai - 10:30pm SaturdayManila - 1am SundayPosted by Julie Beckmann - AdSense Publisher Support

Following our announcement a few weeks ago, we're happy to announce that Western Union is now offered as a payment method for publishers located in Panama. To sign up for payments by Western Union, sign in to your account and follow these instructions. Please also keep in mind that we're only able to make Western Union payments to individual payee names, but not to businesses.Not located in Panama? We've been reading your comments on our other recent payment-related posts, and understand that many of you are looking forward to new payment options in additional countries. Please know that we aren't able to provide details about when new options may become available, as setting them up can take time due to factors like compliance with local laws and tax regulations. However, we're working hard to find more convenient ways to send you your earnings, and we'll definitely announce any new options here. In the meantime, please feel free to keep leaving your feedback, and we appreciate your patience!Posted by Arlene Lee - AdSense Publisher Support

AdSense publisher Next Small Things has long understood that search is the entry point for users to find what they're looking for on the web. In fact, the idea for CoolChaser.com, a MySpace layout creation and customization site (and Next Small Things's largest business to date), came from the observation that many web surfers were using the company's search engine to find instructions to change their MySpace backgrounds. The observation and ensuing business idea has paid off, and in just one year CoolChaser.com has gained a loyal user base: over 200,000 users are now finding or creating layouts on the site every day. "CoolChaser has become a one-stop-shop for layouts because of the ease of use and the choice and ability for users to express what they feel at the time," says founder Chao Lam. With over 20 million user-submitted layouts (and 3,000 created every hour), it was becoming increasingly difficult for users to find the layouts they were looking for. "We were getting a lot of requests from users to provide some sort of search mechanism so that they could easily find what they were looking for," developer Sachiko Kwan says. As an existing AdSense publisher, Kwan decided to try AdSense for search and was immediately impressed by the quick setup process and the accuracy of the results. With the new SiteSearch feature, Kwan was able to restrict the searches so users didn't have to leave the site to find what they were looking for. In addition, the new watermark feature allowed Kwan to add the search box without any rearrangement in the navigation bar.Most recently, Lam and Kwan began optimizing their search for better performance and user experience. If a user wasn't creating a layout, they were looking for one. So Kwan moved the search box from the upper right corner of each page to the center of the header and also added a second search box to the bottom of every page, in case users who were done browsing needed to search again. On the search results page, she changed the ad borders to a lighter color to better blend in with the site's pages.Within a week of making these changes, Lam and Kwan saw their daily search queries on CoolChaser increase by 40% and earnings more than double. Since implementing AdSense for search on CoolChaser, search has become the second most popular functionality behind creating layouts. Lam and Kwan continue to focus on user experience, and they are now working to refine search results using keywords and labels. "There's such an enormous variety of things people search for," Lam says. "AdSense for search is really working for us."Have you had success with AdSense for search, or our new optimization tips? If so, we'd love to hear from you.Posted by Sandra Tsui - AdSense Publisher Support

We think it's important for all publishers, both new and veteran, to understand the role they play in our ad network ecosystem. While AdSense is designed for publishers to monetize their websites with Google ads, it's also designed to extend the reach for our AdWords advertisers, providing them with ad real estate whose value is close to that on Google Search results.If your website performs well for advertisers, there may be increased competition among them to fill your ad spaces. This means we'd have a wider variety of possible ads to display, so the ads you see on your site may be more relevant to your site content and your users' interests. This may lead to more clicks from your users, more placement-targeted campaigns geared towards your site, and increased advertiser bids. Overall, you're likely to earn more revenue with your site if advertisers are generating conversions and receiving quality leads from your site.On the other hand, if your website performs poorly for advertisers, they may be less inclined to display on your site. This means that the ads our system displays on your site may not be as relevant to your site content and your users' interests, leading to fewer clicks and decreased advertiser bids. As a result, you're likely to earn less revenue with your site if advertisers are performing poorly.To maximize the value for advertisers displaying on your site, we recommend focusing on developing a high-quality site with original content that's valuable to your users. For more information, please consult our program policies and Webmaster Quality Guidelines for reference.Posted by the Google Ad Traffic Quality Team

Whether it's your high school yearbook, the ticket stub from a movie you saw with your first sweetheart, or the lock of hair from your child's first trim, we all have mementos that we like to keep around. However, we hope that your AdSense check isn't one of them!As a friendly reminder, AdSense checks expire after 6 months, so once you get your check in the mail please don't forget to deposit it.If you're holding onto to a check and it expires, your account will be placed on hold and you'll need to re-select a form of payment to resume payments the next time you've crossed the US $100 threshold. For many of you, you may consider trying EFT, Western Union, or local currency checks if they're available in your country. If you don't yet see your preferred payment option for your country yet, please know we're working hard to add additional forms of payment in the future.So no lolly-gagging! Once you've got your payments, it's off to the bank with you to count all your ad-dollars and ad-cents! Posted by Elizabeth Ferdon - AdSense Publisher Support

Today, we're happy to announce the release of the beta version of a new open-source browser: Google Chrome. We encourage you to download it and give it a try.Google Chrome features a simple and intuitive user interface and an entirely new architecture designed for speed, security, and stability. You can find out more about other Google Chrome features here.For publishers, you should see the ads on your pages continue to appear as normal in Google Chrome; we built Google Chrome so that most webmasters and site owners shouldn't have to make changes to their sites. If your site is compatible with Safari, it should also be compatible with Google Chrome, as they are both built using WebKit. If you have any questions regarding compatibility with your site, feel free to refer to our webmaster site.To learn more about why we built Google Chrome, see our official Google blog.Posted by Brian Rakowski - Google Chrome Product Manager

Whether you're new to this blog or have been with us since way back in August of aught five, we'd like to provide a few simple tips for effectively using the features provided on our site.First of all, we've made it easy to subscribe to the blog so that you'll never miss a post. There are a few ways to do so:

• E-mail Have a Google Account? Then visit our subscription page, or just enter your email address into the yellow box on the right sidebar of this page. You'll be subscribed via Google Groups, and we'll send you a confirmation email. Once you confirm your subscription, you'll begin to see new blog posts in your email inbox.
• RSS Reader After clicking on the 'Site Feed' link in the upper right-hand corner of this page, you'll be taken to a Feedburner URL, which you can access from any RSS Reader or Live Bookmark of your choice. To view all of your feed subscription options, look for the 'Subscribe Now!' box on the right side.
• iGoogle Click the white '+ Google' icon on the top right, and you can receive the latest Inside AdSense updates on your iGoogle page or within Google Reader.

There's also plenty of content in our blog archives. Here are some ways to access some of those useful posts from the past:

• Labels Each post is tagged at the bottom with one or more labels that reflect the content of that post. All of these labels are also listed on our sidebar, which you can use to sort through past posts - for instance, click the 'Optimization' label to view all the posts related to optimizing AdSense on your site. You'll notice that this post is tagged with 'Newbie', since that's been our focus on recent Fridays.
• "You may have missed..." This name says it all - check the right sidebar for this section, where we'll be rotating links to useful posts from past months.
• Search box You can search for the topic of your choice using the search box at the top right. Using the tabs on the results page, you can choose whether to search within the AdSense blog or other resources such as our Help Center, the AdSense Forum, and the web.

We hope these tips will help you become a pro at navigating and absorbing our blog posts in the future!Posted by Takayuki Funakoshi - AdSense Publisher Support

Back in March, we announced the beta release of Google Ad Manager, our hosted ad serving and management solution for publishers with smaller direct sales teams. Today, we are pleased to announce general availability of the product -- no invitation required! Thousands of publishers in hundreds of countries already serve billions of impressions each day with Ad Manager, and we've heard from them that Ad Manager has helped increase revenue, cut serving costs, and save time managing campaigns. Now we're excited to bring those benefits to all publishers. If you have an AdSense account, you can sign in to Ad Manager today. If not, apply for an AdSense account now. A Google AdSense account is a technical requirement for creating an Ad Manager account.Ad Manager can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory. We've been busy since March; in addition to supporting thousands of new publishers on Ad Manager, we've been adding new features including:

• Interface available in 32 languages: Do you prefer to work in Turkish or Vietnamese or Hungarian? Now you can! Ad Manager supports international currencies, too.
• Ad network management: Easily manage your third-party ad networks in Ad Manager to automatically maximize your network driven revenue.
• Automatic macro insertion: Save time and avoid tagging errors since Ad Manager now automatically detects and inserts macros from most popular 3rd party vendors.
• Creative preview on live site: Preview the look and feel of ads on your live site to ensure ads look as expected before you start the campaign.
• Day and Time Targeting: Don't want your orders to run on weekends? No problem. With day and time targeting, you can set any new line items you create to run only during specific hours or days, or as little as 15 minutes per week. Use day and time targeting in addition to geography, bandwidth, browser, user language, operating system, domain and custom targeting.

We also continue to roll out new features for the DoubleClick Revenue Center suite of publisher solutions, including DART for Publishers (DFP), our ad serving platform for publishers with larger direct sales teams. Google Ad Manager serves as an effective complement to the DoubleClick Revenue Center by providing new opportunities for publishers of all sizes. If you have any additional questions about Ad Manager or want to learn more, visit the Ad Manager Help Center.Posted by Alex Vogenthaler - Product Manager, Google Ad Manager

Back in March, we announced the beta release of Google Ad Manager, our hosted ad serving and management solution for publishers with smaller direct sales teams. Today, we are pleased to announce general availability of the product -- no invitation required! Thousands of publishers in hundreds of countries already serve billions of impressions each day with Ad Manager, and we've heard from them that Ad Manager has helped increase revenue, cut serving costs, and save time managing campaigns. Now we're excited to bring those benefits to all publishers. If you have an AdSense account, you can sign in to Ad Manager today. If not, apply for an AdSense account now. A Google AdSense account is a technical requirement for creating an Ad Manager account.Ad Manager can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory. We've been busy since March; in addition to supporting thousands of new publishers on Ad Manager, we've been adding new features including:

• Interface available in 32 languages: Do you prefer to work in Turkish or Vietnamese or Hungarian? Now you can! Ad Manager supports international currencies, too.
• Ad network management: Easily manage your third-party ad networks in Ad Manager to automatically maximize your network driven revenue.
• Automatic macro insertion: Save time and avoid tagging errors since Ad Manager now automatically detects and inserts macros from most popular 3rd party vendors.
• Creative preview on live site: Preview the look and feel of ads on your live site to ensure ads look as expected before you start the campaign.
• Day and Time Targeting: Don't want your orders to run on weekends? No problem. With day and time targeting, you can set any new line items you create to run only during specific hours or days, or as little as 15 minutes per week. Use day and time targeting in addition to geography, bandwidth, browser, user language, operating system, domain and custom targeting.

We also continue to roll out new features for the DoubleClick Revenue Center suite of publisher solutions, including DART for Publishers (DFP), our ad serving platform for publishers with larger direct sales teams. Google Ad Manager serves as an effective complement to the DoubleClick Revenue Center by providing new opportunities for publishers of all sizes. If you have any additional questions about Ad Manager or want to learn more, visit the Ad Manager Help Center.Posted by Alex Vogenthaler - Product Manager, Google Ad Manager

We'd like to remind you that once you've been approved for AdSense, you can place the code from your account on any page that complies with our program policies. Simply generate new code and paste it onto your site -- we don't need to update your account, so there's no need to contact us about your new site (although we appreciate the thought!). Even if your sites relate to completely different topics, our system will display appropriate ads for each site. This is because your ad targeting is based on the content of your pages, rather than set within your account. In addition, please keep in mind that publishers may only maintain one account per payee name, so there's no need for you to submit a new application.If you run multiple websites, you may wish to view separate reports for each domain. Simply create a URL channel for each one. You won't need to modify your code in any way, and your URL channels will begin tracking data almost immediately. If you need to send these reports to other people who manage your site with you, you can set up emailable reports.But what if you've sold the website you applied to AdSense, and now you run another one? We don't need to update your account information in any way. Just remove your ad code from the old site, paste new code onto your current site, and our system will automatically take care of the rest.Finally, we'd like to note that we do constantly review sites displaying Google ads to make sure that they're complying with the AdSense program policies. If we find that a site isn't compliant with our policies, we'll contact the publisher whose ad code appears on the site to address the situation. If you're concerned about others placing your ad code on non-policy compliant pages, we recommend using our Allowed Sites feature.Posted by Arlene Lee - AdSense Publisher Support

We'd like to remind you that once you've been approved for AdSense, you can place the code from your account on any page that complies with our program policies. Simply generate new code and paste it onto your site -- we don't need to update your account, so there's no need to contact us about your new site (although we appreciate the thought!). Even if your sites relate to completely different topics, our system will display appropriate ads for each site. This is because your ad targeting is based on the content of your pages, rather than set within your account. In addition, please keep in mind that publishers may only maintain one account per payee name, so there's no need for you to submit a new application.If you run multiple websites, you may wish to view separate reports for each domain. Simply create a URL channel for each one. You won't need to modify your code in any way, and your URL channels will begin tracking data almost immediately. If you need to send these reports to other people who manage your site with you, you can set up emailable reports.But what if you've sold the website you applied to AdSense, and now you run another one? We don't need to update your account information in any way. Just remove your ad code from the old site, paste new code onto your current site, and our system will automatically take care of the rest.Finally, we'd like to note that we do constantly review sites displaying Google ads to make sure that they're complying with the AdSense program policies. If we find that a site isn't compliant with our policies, we'll contact the publisher whose ad code appears on the site to address the situation. If you're concerned about others placing your ad code on non-policy compliant pages, we recommend using our Allowed Sites feature.Posted by Arlene Lee - AdSense Publisher Support

This Saturday, August 23rd, our engineers will be performing site maintenance from 10am to 2pm PDT. You'll be unable to log in during these hours, but we'll continue to track your earnings and serve ads to your pages. For those of you located in different time zones, we've provided the maintenance start time for a few international cities:London - 6pm SaturdayIstanbul - 8pm SaturdayBangalore - 10:30pm SaturdayHanoi - 12am SundayAuckland - 5am SundayFinally, you may have noticed that we're posting this message a little earlier than usual. Based on your feedback, we'll do our best to post these maintenance reminders earlier in the week to help you plan ahead. Thanks for the suggestion!Posted by Arlene Lee - AdSense Publisher Support