Blog Référencement Publicityweb

On Friday, the YouTube Blog announced that the video sharing site was starting to test full-length programming. Apparently, YouTubers have been asking "to be beamed up with Scotty, to devise a world-saving weapon using only gum and paperclips, and to get your grub on at 'The Peach Pit'." Hey, I'm not making this up. Go to the YouTube Blog and read it yourself. Through a deal with CBS, YouTube is now offering “Star Trek,” “MacGyver,” and “Beverly Hills, 90210” to the 91 million viewers in the U.S. who watch 5 billion videos a month (54.8 videos per viewer). Yes, yes, comScore Video Metrix reports there are another 19.7 million viewers in the U.K who watch 1.4 billion videos a month on YouTube.com (72.4 videos per viewer). But, I'm sorry, I can't find out how many there are in Canada. Nevertheless, the YouTube Blog says, "These shows will be available in the new Theater View style we rolled out earlier this week, which provides optimal experience for watching full-length programming on your computer." Yes, yes, but what does this mean to search engine marketers? The YouTube Blog adds, "As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows. You may see in-stream video ads (including pre-, mid- and post-rolls) embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads." Ah, ha! You knew there was a catch! Still, in order to make it clear to viewers, YouTube has labeled all full-length videos with a Film Strip symbol so they'll know what kind of content they're choosing to watch and what type of ads they might see. I can't wait to share this news with Matt Bailey, the founder of SiteLogic. My business partner, Jamie O'Donnell, talked with Matt about Trekkie lore and web analytics at SES San Jose 2008. Matt was the first to analyze "the Red Shirt Phenomenon." (As any die-hard Trekkie knows, if you are wearing a red shirt and beam down to the planet with Captain Kirk, you're gonna die.) But, check out the YouTube video below to hear Matt's analysis for yourself. Measuring Web 2.0 with Star Trek - & SiteLogic's Matt Bailey By the way, Matt Baily will be teaching one of the Search Engine Marketing Training Workshops at SES Chicago 2008. It's the Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness, which will be held on Friday, Dec. 12, 2008. To prepare you for Matt's workshop, here are some basic stats: The Enterprise had a crew of 430 during its five-year mission (although, the show was only on the air for 3 years). In the 80 episodes that were produced, 59 crewmembers were killed, which represents 13.7% of the crew. So, that's what Matt uses as the overall "conversion rate." Heck, I can't explain it as well as he does. So, watch the video interview above -- read his article over on the ClickTracks site -- or prepare to be amazed during his workshop at SES Chicago.

I recently had the chance to interview several long-time Googlers about the early days. To commemorate our 10th birthday, we've been revisiting our memories by digging into company lore. As fun as it has been to look back, of course we've also got our sights firmly set on what lies ahead.Vint Cerf has some predictions about the interplanetary Internet, while Kai-Fu Lee talks about the growing ubiquity of cloud computing. Also featured are stories from early Googlers, like Craig Silverstein's memories of a certain famous garage, and Marissa Mayer's reflections on the spirit that has carried over from our formative years.So take a few minutes to watch this blended tale of startup quirkiness and big dreams. And if you like, feel free to comment on YouTube. Posted by Joscelin Cooper, Google Blog Team

On Saturday, October 11th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT, for maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords system maintenance typically occurs on the second Saturday of each month from 10 a.m. to 2 p.m. PDT.We'll continue to update you via the blog as we always have, but please make note of the October 11th date and our scheduled maintenance further down the road.Posted by Trevor Claiborne, Inside AdWords crew

Driving across town to find gas that's a few percent less expensive may have seemed silly a few years ago, but nowadays it's becoming a lot more rational. With gas prices up 71% compared to last year and no relief in sight, we thought a Yahoo! Search shortcut to help users find the cheapest gas in their area was in order. Starting today, if you search for [gas prices + city name/zip code] or [cheap gas + city name/zip code], you'll get a shortcut that gives you comprehensive information such as gas prices, locations and even maps without having to leave the search results page. And, if you don't happen to include a city name or zip code, don't fret. We'll do our best to determine the stations closest to you. Gas prices can vary drastically in any given city - take Chicago for example, with a low of $3.54 and a high of $4.33 per gallon - so, do a quick search before you head out on the road. Let us know what you think in the comments below. Yuko Kamae Yahoo! Search

Voting is a critical element of your responsibility as a developer or tech enthusiast. Making your voice heard can help shape the future of the web. It's also fun to share your opinion on what the candidates have to offer. Oh, you thought we were talking about the General Election? Nope. While we agree that it's admittedly more important to vote in that election, we're referring to the BOSS Mashable Challenge - and the candidates, well they're 10 really innovative mashups built using Yahoo! Search BOSS. So check out Mashable's latest post, kick the tires on the 10 finalists and make your voice heard before the deadline - this Sunday at midnight. There have already been 4,000 votes, so be sure to add yours. The BOSS Team

Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in the rear view mirror. Too bad Yahoo rejected the $31 per share offer, because their stock has plummeted to $13 a share this week. To be fair, some of the drop is due to the greater markets. Even Google is down to the mid-$300s after being up around $580 earlier this year. Another major factor is that Google and Yahoo have delayed the implementation of their search advertising deal. Yesterday, Brian Sullivan at Fox Business was asking "Where's the shareholder outrage?" While the markets are offering plenty of outlets for a variety of shareholder outrage, at least one Yahoo investor, Mithras Capital, is proposing a new Microsoft-Yahoo deal. The deal would have Microsoft buying Yahoo for $22 a share. We know why the investor wants this: They want to recoup some of their losses. But at this point, what's in it for Microsoft? Yahoo continues to lose search market share and seems to be more concerned with securing the proving grounds of executives than building a business model based on users. We know by now that banks, Fannie Mae and Freddie Mac were structuring their businesses to benefit executive bonuses. We also know that Yahoo did the same thing to throw a wrench into the Microsoft deal. Is their really any faith left that Yahoo is on the mend? The Google advertising partnership only works if Yahoo starts regaining market share. But without innovation in search, that's not going to happen. I firmly believe that there are plenty of bright minds at Yahoo, but like far too many companies, management gets in the way. A merger with AOL still might be a good idea though. Yahoo has strong portal properties, including Sports and Finance. AOL's Platform-A consistently performs as the top ad network. AOL has also been making tiny gains in search. If you put their strengths together, you just might have something worth saving. For the time being, though, it looks like investors should have sold their stock long ago. Microsoft has to be prepared for tough economic times, and I'm not sure throwing billions away on Yahoo's flailing search product is a wise investment at this point.

Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and a widget site, ALOT Buttons, for their customers. The ALOT brand launched in the last quarter of 2007 with the theme "Make the Internet Easy." ALOT products aggregate proprietary content and third party content across vertically themed toolbars and homepages. “We believe that growth of the ALOT brand to date is due largely to our vertical product strategy and believe that today’s launch is a natural progression that will enable us to further build on this success,” commented Peter Corrao, President and Chief Executive Officer, MIVA. “With our new personalized products, users can continue to install vertical toolbars and homepages optimized for their specific interests, but can now also personalize their products by adding widgets from our expanding widget library.” Related Reading: MIVA Unveils Plans for New Online Advertising Platform MIVA Reports $6.5 Million Second Quarter 2008 Loss MIVA Rejects blinkx Acquisition Offer Another Year, Another Reorganization for MIVA Miva Usurps Google in the Publishing Industry

Une nouvelle mouture de l'Open Directory (ou Dmoz), cet immense annuaire public géré par des éditeurs bénévoles, pourrait-il voir le jour dans les mois qui viennent ? En tout cas, une nouvelle responsable, répondant au doux prénom d'Emily, a été nommée par AOL (elle a posté son premier article sur le blog officiel de l'outil de recherche pour répondre à certaines questions fréquentes des Abondancehttp://www.blogger.com/profile/14327880089275554234noreply@blogger.com

[Article partiellement écrit sur la base d'un communiqué de presse Google] Google annonce une nouvelle version de son offre Google Search Appliance, dont la nouvelle architecture est en mesure d'indexer jusqu'à 10 millions de documents. Outre l'augmentation de la capacité et le gain de performance, la nouvelle Google Search Appliance a pour ambition d'améliorer la qualité des recherches, les Abondancehttp://www.blogger.com/profile/14327880089275554234noreply@blogger.com

C'était logique : après la plupart de ses concurrents, il était dans l'ordre des choses que Yahoo! lance son propre système de mesure d'audience. C'est chose faite depuis aujourd'hui avec Yahoo! Analytics, basée sur la solution IndexTools, rachetée en avril dernier et pour l'instant uniquement proposée à ses clients "Yahoo Small Business" et aux anciens utilisateurs de la solution IndexTools. Abondancehttp://www.blogger.com/profile/14327880089275554234noreply@blogger.com

Des moteurs comme A9, Yahoo ou Live le proposaient déjà, c'est bientôt Google qui va donner la possibilité d'obtenir ses résultats de recherche au travers d'un flux RSS, comme il l' confirmé cette semaine au site Search Engine Land. Le système sera mis en place sous la forme d'une extension des alertes Google, pour l'instant uniquement accessibles par mail. Cette nouvelle fonctionnalité devraitAbondancehttp://www.blogger.com/profile/14327880089275554234noreply@blogger.com

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. In today's SEM agency issues column, "Search is Not Enough," William Flaiz advises us to examine the entire marketing funnel, not just the search component, to maximize our marketing dollars. » Full story

To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today's Search Marketing Crossfire column, "Is Your SEM Truly Looking at Search Holistically?," Chris Boggs and Frank Watson offer five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations. » Full story

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. In today's vertical search marketing column, "The New Era of Travel Affiliate Marketing," travel search expert Elisabeth Osmeloski looks at just how important affiliates are to the online travel industry. » Full story

Many of our retail advertisers are busy preparing their stores for the busiest shopping season of the year, so we've compiled some tips and tools that can help you optimize your ad campaigns, marketing channels, and website.Here's an example tip you'll find: specifically mentioning any special holiday promotions you are running in your ad text drives additional interest from consumers. Clear and compelling ads with season-specific text is a good way to generate more clicks.As for tools, Google has several offerings that retailers can use to help drive additional traffic and sales this holiday season such as Google Product Search, which allows shoppers to search for and find things they want to buy online. You can use Product Search to promote your goods and drive holiday traffic to your store for free.With the holidays just around the corner, now is a good time to make sure that your site is in the best shape for maximizing your traffic and revenue. Please visit the Holiday tips page for more information, and remember - it's never too early to start preparing for the season.Update: Corrected tips page link. As a reminder, Google Checkout is currently available only to merchants in the US and UK, and Google Product Search is currently available only to merchants in the US, UK, and Germany.Posted by Christian Yee, Inside AdWords crew

Google CEO Eric Schmidt must love controversy. In a speech to magazine executives Wednesday he called the internet "a cesspool", AdAge reported. I don't know if that makes Google a sewerage company, but I think Schmidt should realize that many look at Google as their filter to the web. Employees like Matt Cutts spend all their time working on 'purifying' the results, to expect publishers to be the answer may not be the right approach. Criticizing opponents to the Yahoo-Google ad deal may not be a smart move given the recent drop in value of the once "golden child" of the web. Schmidt challenged "if you are going to criticize us, criticize us properly." Claiming ad prices would not increase under the Google Yahoo ad deal. Schmidt displayed a certain amount of callous aloofness when he avoided questions about how publishers could improve their ranking with Google. ""We don't actually want you to be successful," he said. The company's algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. "The fundamental way to increase your rank is to increase your relevance," he added" AdAge reported. If you call the web a cesspool but do not offer insights to quality content providers who pay money to provide professional journalism I don't think you are serious about cleaning it up, so much as taunting an economically challenged industry.

Our engineers will be performing routine site maintenance this Saturday, October 11th from 10am to 2pm PDT. Although you won't be able to access your account during this time, you'll still be credited for all valid clicks and impressions. In addition, your ad delivery and targeting won't be affected by this maintenance period.Here's the start time of the maintenance in a few cities, for our international readers:London - 6pm SaturdayCairo - 7pm Saturday Kolkata - 10:30pm SaturdayJakarta - 12am SundayBrisbane - 3am SundayThanks for your patience!Posted by Arlene Lee - AdSense Publisher Support

Soleil Securities has downgraded Google stock (GOOG) from "buy" to "hold." Their reasoning is that ad-driven companies will see a slowdown to the weak economy and that Google is already experiencing a slowdown in growth of their ad revenues. Soleil analyst Laura Martin downgraded the price target for GOOG from $580 to $350. GOOG was at $334 at the time of this post. Google will hold its 2008 third quarter earnings call and webcast next week. Meanwhile, Local.com has announced a stock repurchase program. The program will last 18 months and the company may buy up to $2 million of outstanding common stock. “The board of directors has confidence in our company,” said Heath Clarke, Local.com chairman and chief executive officer. “Local.com is a leader in the rapidly growing local search market with both patented and patent-pending technologies. We are gaining significant market share, increasing our organic traffic, growing our direct advertiser base and, as a result, projecting continued high growth.” LOCM was at 1.89 at the time of this post. Its high is 2.36 and its low is 1.78. Both GOOG and LOCM trade on the Nasdaq which was up 4.40 points at the time of this post. Related Reading: Local.com Partners with Hearst's White Directory Publishers Local.com Launches Ratings and Reviews Engine Google Earnings Top $5.37 Billion in Revenue Q2 2008

ChunkIt is a new search toolbar that bills itself as an x-ray for search. What it does is search your choice of the "big five" search engines, and then displays results on the right and the textual content of the results on the left. Once the results are loaded, users can click on a paragraph in the left hand side, and it will highlight the paragraph - and then load the full page in the right side. Highlighted paragraph Page loaded in the right hand side I personally find this to be a great tool for search. But one issue for ChunkIt might be copyright. Google has come under fire from newspapers for the issue of copyright when it comes to indexing their pages. Their argument, which has won over some in Europe, is a poor one since Google primarily provides just links to articles. So, I contacted Brian Cheek at TigerLogic Corporation, the company behind ChunkIt, and here's what he had to say: "ChunkIt! is a user-driven device that resides on the client-computer and is not a web service. All processing is handled by and all logic resides on the user's local computer. ChunkIt! does not persist, store or cache information and does not use a back-end server to perform any of its functionality." Smart companies will see the value in ChunkIt's search tool and not make a fuss over copyright. But expect a few to ignore a good thing when they see it and challenge ChunkIt, but only if and when the tool gets wildly popular.

When it comes to conducting a local search, where do people begin their searches? This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Here's the breakdown:

• Search Engines (31%)
• Print Yellow Pages or White Pages (30%)
• Internet Yellow Pages Sites (19%)
• Local Search Sites (11%)

People searching for local businesses online has increased from 26% in 2007 to 30% in 2008. 90 percent of those surveyed find Yellow Pages directories a valuable source for business information, however, Yellow Pages usage experienced a 3 percent decline from 2007 to 2008. 20% of shoppers with standard cell phones have conduct a local search on their mobile device, while 60% of shoppers with Wi-Fi enabled phones have conducted local mobile searches. What do you think of this data? Leave your thoughts in the comments. Related Reading: Getting to Know Local SEO For Local Search, It's All About the Online-Offline Gap Universal Thoughts on Local Search